For different geographical differences in quality of design personalized drinking fountains, fashion modeling the hairdryer, environmental energy-saving refrigerators…… Recently, the reporter in "Expo 2008 China Cixi home appliances," read a delicate sections of the export of small home appliances, and the past Difference is that these new products today, not only in the face of foreign "Yao He," also began to "targeted" the vast domestic market in rural areas.

     Export products "into the" unusual home village

     Mount warm fans, mini washing machines, home reverse osmosis water purification machines series…… in Ningbo City in love Electric Co., Ltd. booth, placing nearly 40 kinds of export products, including new products, April 5.

     "The new R & D such as the washing machine, one can wash six kilograms of clothing, very suitable for farmers north of laundry habits." Being a responsible person of the buyers from Shandong introduced. He told the buyers, before the export of these products to the Middle East, mainly in Southeast Asia, will now begin to do the domestic market, with a focus on rural areas.

     Export of small household electrical appliance market in rural areas and prevent the "idea" is not just "000 Love" one. This reporter has learned that in more than 260 exhibitors, began calculating the domestic rural market more than 50% of the enterprises.

     "Appreciation of the renminbi, the export tax rebate adjustment, enterprises need to explore new export markets." Hangzhou Xiling Electric Co., Ltd. is responsible for less Zhang told reporters the South this year, rapidly rising prices of raw materials refrigerator, plus the policy adjustments last year, exports can be no tax Retreat, this year the company exported the refrigerator less than 1 / 3, "the current refrigerator exports is basically Lingli Run."

     "On the contrary, many farmers in previous years acquisition of home appliances faces' retirement, '." Zhang less in the rural South also see the great potential of home appliances market. He told a reporter that last year, Sichuan and other provinces in the country's "home appliances to rural areas," the pilot, such as in the open in 2008, consisting mainly of Chinese counties and townships to three, four home appliances market capacity is expected to reach over 2,300 billion. "At present, the company is studying the layout of rural service points."

     Small household electrical appliances in rural areas: only on the election, not the Maigui

     "Export of small household electrical appliance enterprises would like to do a good job in the rural market is not easy." Shanghai Red apparatus responsible for that person. The company has a newly independent research and development, "Qi Guo steam Irons," all developed by European standards, the large amount of steam and water less. He told reporters that this Irons in foreign countries is more than 2,000 yuan a price in the country only sell a few hundred yuan, so that farmers can afford to buy. "Alone can not attract low-cost farmers, but the same does not work at high prices."

     Small household appliances to rural areas, more bargaining stresses quality. QiDi stalls Group in Zhejiang, Zhou Qi veterans outreach is a great interest to buyers on a drinking fountains. The drinking fountains can tap directly into potable water. More amazing is that the drinking fountains according to different geographical characteristics of the water quality, installing the appropriate purification devices.

     According to the preferences of farmers, small home appliances exports also carefully "dressed up" a lot. Cixi enterprises in a booth, the reporters found that more than 50 varieties of exhibitors hair dryer modeling different colors to red, purple, yellow colour-based. According to the responsible persons of high-sensitivity, the company had done in Zhouxiang villagers in a survey, nearly 70% of rural households tend to buy household electrical appliance features a simple, the exhibition features the hair dryer without making any improvements, "the major changes is the appearance of larger , And the farmers of light on the preferences of the goods. "