Beijing March 30 (Xinhua Zhou Feng) of the National Bureau of Statistics owned industries and enterprises in China Information Center on the 30th survey released figures show that in 2007 the consumer goods market, consumer appliances like the most obvious advantage of the brand, market concentration reached 78.66 percent over the previous year, increased 1.02 percentage points.
  Survey showed that major appliance sales top ten brands in the market share of more than 80 percent. The cold
Counters the highest degree of market concentration, reaching 98.8%; air-conditioning, color televisions, washing machines, refrigerators market concentration were 88.48%, 88.04%, 86.02%, 81.91%.

     In the freezer areas to Aokema, the new representative of the flight as the top three brands share more than 20% in the field of color TVs, Changhong to more than 15% share of sales to become champion in the field of washing machines, the Little Swan the proportion of sales of more than 25 percent; Haier continues to lead in the field of air-conditioning, a market share of over 20% in the refrigerator field, Haier and Xinfei become a sales leader in the two previous brand.

     Household electrical appliances in the kitchen, market concentration is higher Yuba, more than 80 percent of rice cookers, electric stove, electric pressure cookers, gas water heaters sold before the 10 brands of the market share in excess of 70 per cent; compared other products, gas cooktop, range hoods, Dianshuihu market decentralized purchasing power, are less than 55 percent, Hua Di, bosses, the United States respectively in the three industries to stay ahead.

     In the life of small household electrical appliances, electric shavers, vacuum cleaners most attractive of the best-known brand names, the market reached a concentration of more than 90% of the drinking fountains, fans, hair dryer Total sales of the top 10 brands to attract more than 80 percent of the market share; Irons minimum degree of market concentration, only around 70%. Philips in the life of small household electrical appliances highlight the advantages of the area, electric shavers, vacuum cleaner, hair dryer, iron four products, sales are in a leading position.

     China's industries and enterprises in the information release issued by the Center for the more than 80 kinds of major consumer goods sold in the annual survey results.